Today's parents are closer to their high school and college-aged students than any previous generation.
They aren't "helicopter parents." They're engaged, informed 21st-century parents who understand that their support is essential to their students' success.
And just as their students lean on them, parents rely on UniversityParent for the knowledge they need to navigate this new stage of family life and help their students thrive.
We can help you reach this market better than anyone else through our marketing solutions:
We Know Parents
UniversityParent is the trusted resource for college parents, and an invaluable tool for universities and advertisers. Our success springs from a deep understanding of what parents based on more than a decade of close engagement with this community. We continue to expand the breadth and depth of opportunities, information and support we provide, linking your brand with our original, high-quality content.
"The UniversityParent Guide for CU Families has had the most positive return on investment of any print advertising we have explored."
- Passion Flower Design
Why Target Parents?
70% of students talk or text with their parent daily, and two-thirds say that they discuss purchasing decision with their parents, making parents' influence significant. Parents spend more than $100 billion a year to support their kids every stage of the college journey. Here's a snapshot:
Sources: Clark University Poll of Parents (2013); eMarketer; National Retail Federation; College Explorer Survey; USA Today; Forbes
"Your program is first-class, and it indeed helps my client generate tangible results."
- Holiday Inn Spokane Airport
Connecting Brands with Parents
We've helped more than 10,000 local and national businesses reach this influential market. We combine brand awareness with reader engagement by aligning your brand with high-quality content that draws parents in and keeps them there. Here are some of the local and national brands that have partnered with UniversityParent.
"I have been tracking my marketing and am absolutely getting sign-ups from advertising with you."
- College Student Storage