Reach Parents of High School and College Students

UniversityParent Advertising
67% of students speak with their parents nearly every day.
College parents spend more than $100 billion each year on travel, dorm furnishings, gifts and off-campus housing.
74% of students get financial support from their parents.
The bottom line: Parents influence their students' purchasing decisions and are actively looking on our site for your product or service.

UniversityParent is the only platform where you can target this engaged audience.
Promoting your business with UniversityParent's audience is guaranteed to drive results. UniversityParent has an A+ rating from the BBB. 

Listing your business with UniversityParent works.

But don't take our word for it. Hear it from the companies that have grown their business by advertising with us:

"As a marketer, I advertise in 100+ sources. UniversityParent was the easiest to advertise in. I had a great experience advertising with you. Thank you!" - Courtney F., HallKeen Management

"The personal touch and follow-through from the staff at UniversityParent is exceptional. I know I can always call or email anyone in the office and have a prompt response. Their flexibility and willingness to design ... around our needs has made our partnership with them a pleasure." 
- Bill D., Dominican University

"Your program is first-class, and it indeed helps my client generate tangible results."

- Bob J., Holiday Inn Spokane Airport 

UniversityParent is with parents every step of the way.
More than 14.5 million students will enroll in college next fall. Through our website, e-news, print guides and more, we provide parents of university students with a snapshot of what's happening in their students' lives and expert tips on how they can help on every step of the journey.
By listing your business in UniversityParent's directories, you can be sure to be there when they are searching.

Reach an engaged audience.

Niche publications like UniversityParent engage audiences because visitors really care about the subject matter, driving better results for advertisers trying to reach specific markets.  

"UniversityParent is the single source of information for my daughter and me. We love looking for discounts that we can use, and the maps help us to get around an unfamiliar college town." - Jeff W.


 Why partner with UniversityParent?

We offer targeted resources, centered on the schools and communities you live and work in. Most of our traffic is organic, from social media or through email newsletters.
Parents are actively searching for the resources that UniversityParent offers.

Sponsored Content on UniversityParent

Our content creators will build the article(s) based on your business, our
extensive audience knowledge, and time of year.   

More traffic 

    Click-through rates on articles (native-content) have proven to be 10x the industry standard for display advertising. 

    More sales 

        We develop content about your brand that resonates with our audience, making the traffic actually convert into sales.

        More content

          We'll make sure the article is crafted so that it is easy for you and parents to share across social channels. You can even post it on your site.

          Learn More about Sponsored Content Opportunities


          Listing Sync Pro

           *Data sources: Clark University Poll of Parents of Emerging Adults (2013);