Reach College Parents Blog

One of the most frustrating parts of advertising is that we don't always know if an advertisement actually influenced a buying decision. We thoug...

Guess how many parents searched for off-campus housing in the past 30 days?  As you know, the start of the spring semester is when many pa...

In the past few weeks, we've seen a huge spike in traffic on UniversityParent.com. The majority of the traffic is coming from parents searching ...

One of the biggest trends in advertising today is “native advertising.” This means that the advertising feels like information rather than advert...

There isn’t any question that consumers are out there looking for the products and services your business offers, the questions is how are they g...

There are many ways and many places to promote and list your business. From Yelp to Yellow Pages, you’ve got a lot of options when it comes to li...

When looking for the right place to advertise online, business owners can be overwhelmed with all of the opportunities available. Some of these o...