Guess how many parents searched for off-campus housing in the past 30 days?
As you know, the start of the spring semester is when many parents start talking with their student about next year's off campus housing options. Parents are often very involved because they may co-sign or guarantee a lease. But, it is tough for them to make a decision just based on their student's recommendation.
Of the 1,773,599 times UniversityParent showed up in an organic Google search this month (we rank highly because over 200 schools link to us), nearly 60% of the searches were related to housing. That means 1,064,159 people searched for a property like yours - just in the past 30 days.
Here are the top 20 Housing-Related Searches according to Google this month (data gathered from UniversityParent.com Webmaster Tools):
|apartments near ucf||788|
|ucf off campus housing||458|
|apartments near uncc||403|
|apartments near university of houston||401|
|fsu off campus housing||387|
|apartments near unt||336|
|apartments near texas tech||312|
|apartments near fsu||289|
|boston apartments near emerson college||255|
|apartments near lsu||246|
|uncc off campus housing||176|
|drexel off campus housing||159|
|apartments near tcu||153|
|unt off campus housing||132|
|texas tech apartments||122|
When you think about the way you describe your property, make sure to vary the way you refer to the school. Try using the full name, acronym/initials, and even the city name. If your property is walking distance from campus, I'd also include that in your description because that phrase also showed up frequently.