Back to School Shopping 2017
The Back-to-School spending season is just around the corner. Did you know that it ranks as the second biggest shopping season, after the winter holidays?* Last year families spent $75.8...Read more
Top Student Housing Searches
This week, here are the top searches for Student Housing on UniversityParent: "Off Campus Housing" Queries Impressions 1 ucf off campus housing 1,212 2 texas tech housing 582 3 fsu off...Read more
We've launched a new "Best for Parents" Certification
On almost every campus, the Fall 2016 Leasing Season begins this weekend. Why? Because Thanksgiving break is the first time that freshmen start talking to their parents about their plans...Read more
10 Tips for Making the Most of Your Back-to-School Ad Spend
The back-to-school shopping season is second only to the holidays for dollars spent at retailers across the nation. So how can you stand out from other brands in the hectic...Read more
Email Newsletters as Traffic Source
UniversityParent drives parents to the site via email newsletter. Parents love our email newsletter series: 32.6% open rate 30% click-through rate 4:03 minutes average time spent on site reading articles clicked...Read more
Why is being included in organic search results better than paid search results?
According to Unbounce.com's article, SEO v. PPC, "SEO’s return on investment will continue to rise long after PPC has peaked. This is because of several reasons. If you are consistently...Read more
How can UniversityParent help a business like mine?
We will connect you with parents at the right time – when they’re searching for the product or solution that you offer. UniversityParent provides a marketing platform for local businesses and...Read more