Resources to Help You Grow Your Business


Back to School Shopping 2017

June 19, 2017 Sarah Schupp

The Back-to-School spending season is just around the corner. Did you know that it ranks as the second biggest shopping season, after the winter holidays?* Last year families spent $75.8 billion stocking up for school. I couldn’t believe the number either. But, when you start adding up electronics (purchased by 50%), clothing (70%), dorm furnishings (43%), food items (69%), personal care items (72%), and school supplies (81%), it is easy to see how the average family spends $888.71. In 2016, 73% of parents started shopping 1-2 months out from the beginning of school, up from 62% in 2015.Parents are already...


Top Student Housing Searches

November 18, 2015 Rebecca Boniek

This week, here are the top searches for Student Housing on UniversityParent: "Off Campus Housing" Queries Impressions 1 ucf off campus housing 1,212 2 texas tech housing 582 3 fsu off campus housing 555 4 university of south carolina off campus housing 462 5 umich off campus housing 434 6 uncc off campus housing 419 7 unt off campus housing 414 8 university of michigan off campus housing 374 9 fiu off campus housing 356 10 virginia tech off campus housing 328   "Apartments" Queries Impressions 1 apartments near ucf 1,462 2 apartments near lsu 674 3 apartments near fsu 669...


We've launched a new "Best for Parents" Certification

November 18, 2015 Rebecca Boniek

On almost every campus, the Fall 2016 Leasing Season begins this weekend. Why? Because Thanksgiving break is the first time that freshmen start talking to their parents about their plans to move off-campus next year.  Last April, I led a roundtable discussion at the Interface Student Housing Conference titled, "What parents really care about: how to promote safety, community, & an academic environment rather than hot tubs, tanning beds, and free tacos." The conversation during the roundtable actually sparked a new product idea for UniversityParent! Many of the attendees said they'd love to have something to show parents that they're actually designing...


10 Tips for Making the Most of Your Back-to-School Ad Spend

August 14, 2015 Sarah Schupp

The back-to-school shopping season is second only to the holidays for dollars spent at retailers across the nation. So how can you stand out from other brands in the hectic run-up to the school year? Get more from your advertising dollars by understanding how parents search for and stock up on school supplies, dorm furnishings and other gear for their students. After all, the market is huge. Parents will dole out more than $43 billion in 2015 on back-to-school supplies for college students, according to the National Retail Federation. Surveys show back-to-school spending for college ranges from $899 per student...


Email Newsletters as Traffic Source

March 20, 2015 Sarah Schupp

UniversityParent drives parents to the site via email newsletter. Parents love our email newsletter series: 32.6% open rate 30% click-through rate 4:03 minutes average time spent on site reading articles clicked from the newsletter   Archives Email Newsletter for College Parents: March 19, 2015 March 12, 2015 March 5, 2015 February 26, 2015 Email Newsletter for High School Parents: March 17, 2015 March 3, 2015 February 17, 2015 February 3, 2015 School Email Newsletters Powered by UniversityParent: Fort Lewis College Tennessee State University University of Southern Indiana Southern Connecticut State University University of Alabama University of Oklahoma Miami University Western Kentucky...