Reach College Parents Blog

The Back-to-School spending season is just around the corner. Did you know that it ranks as the second biggest shopping season, after the winter holidays?* Last year families spent $75.8...

This week, here are the top searches for Student Housing on UniversityParent: "Off Campus Housing" Queries Impressions 1 ucf off campus housing 1,212 2 texas tech housing 582 3 fsu off...

On almost every campus, the Fall 2016 Leasing Season begins this weekend. Why? Because Thanksgiving break is the first time that freshmen start talking to their parents about their plans...

The back-to-school shopping season is second only to the holidays for dollars spent at retailers across the nation. So how can you stand out from other brands in the hectic...

UniversityParent drives parents to the site via email newsletter. Parents love our email newsletter series: 32.6% open rate 30% click-through rate 4:03 minutes average time spent on site reading articles clicked...

According to Unbounce.com's article, SEO v. PPC,  "SEO’s return on investment will continue to rise long after PPC has peaked. This is because of several reasons. If you are consistently...

We will connect you with parents at the right time – when they’re searching for the product or solution that you offer.  UniversityParent provides a marketing platform for local businesses and...

According to Google, Organic search results are "free listings in Google Search that appear because they are relevant to someone's search terms." Google determines organic search ranking by hundreds of factors, "designed...