Connecting Parents and Families

The trusted resource for more than 2 million parents

Our success springs from a deep understanding of what parents need, based on more than a decade of close engagement with this community.

We reach millions of parents each year, and parents contact us daily with their questions.

We continue to expand the breadth and depth of opportunities, information and support we provide, linking your brand with our original, high-quality content.

Our Mission

Today’s parents are closer to their high school and college-aged students than any previous generation.

They’re not “helicopter parents.” They’re engaged, informed 21st-century parents who understand that their support is essential to their students’ success. And, like their students, when it comes to products and content, they are media-savvy and discriminating.

UniversityParent connects these parents with the right resources at the right time. We answer almost any question they might have, and in doing so, we help them support and advise their sons and daughters, as well as nurture their own well-being.

Just as their students lean on them, parents rely on UniversityParent for the knowledge they need to navigate this new stage of family life and help their students thrive.

Your program is first-class, and it indeed helps my client generate tangible results.

Holiday Inn Spokane

UniversityParent provided the most positive return on investment of any advertising we have explored. In fact, the advertisement paid for itself almost immediately. We will definitely advertise again.

Passion Flower Design

As a marketer, I advertise in 100+ sources. UniversityParent was the easiest to advertise in. Everything was clear and simple. I had a great experience advertising with you. Thank you!

Courtney, Halkeen Property Management

Driving Better Results for Advertisers

UniversityParent engages audiences because our visitors really care about the subject matter – their children. 

College Parent

Want to talk to parents?

70% of students talk or text with their parents daily. Two-thirds of college students say they discuss purchasing decisions with their parents, making parents’ influence significant. Parents spend more than $100 billion a year to support their kids every stage of the college journey.

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